The impulse range is best described and meant to be exactly  “impulse”.The idea is to have the freezer displayed in high-volume human traffic areas and placed strategically so as to have maximum exposure and appeal to customers. Because of space constraints, the freezer carries limited stock and has a fixed and limited range. The freezer is regularly and directly replenished by Kulfi staff. So there is no need to keep track of stock or to place orders. This concept is highly successful at service stations, bakeries, convenience stores, cafes and supermarkets. However, freezers are given out on request, but depend on their availability.

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